Brand
Design Principles
1
Attentional and Understandable
Our priority mission is to help people pay more attention to the use of OTC medicines. Therefore, We will convey knowledge and risks related to OTC medicines, optimize the medication instructions, and highlight relevant notices in a targeted manner so that people can easily understand.
2
Personalized Medication Profile
In order to better meet the individual needs of users, we will help users set personalized medicine profiles and management modes based on their needs and preferences, and we will humanely help users monitor their medication use.
3
Comprehensive Medication Management
We are committed to helping users establish comprehensive medication management, including managing multiple OTC medicines simultaneously and managing and associating multiple sub-users simultaneously.
4
Sharing and Communicating
We will help users to learn proper use of OTC medicines by sharing experiences with others, getting professionals advice, and communicating with doctors.
5
Reliable Information Resources
In order to provide reliable medication instructions and health tips for uses. We will ensure that users do not misunderstand or misuse OTC medicines or follow the wrong health guidance.
User Needs
1. To learn the necessary knowledge and health risks of OTC medicines.
2. To find the proper OTC medicine faster.
3. To find the proper OTC medicine based on the symptom.
4. To obtain price comparison and nearby selling locations of OTC medicines.
5. To get personalized medicine instructions.
6. To set personal profiles of OTC medication.
7. To have a personalized medication management scheme based on the user's identity.
8. To get more personalized options about inactive ingredients when looking for OTC medicines.
9. To have cost-effective recommendations for purchasing OTC medicines.
10. To be able to search with different preferences of age or gender.
11. To understand the instructions and precautions of OTC medicines easier.
12. To have the function of regularly reminding to take medicine and notice the dosage.
13. To have the family OTC medicine management mode.
14. To get credible and precise information about OTC medicines.
15. To be inspired to try other ways to relieve some subhealth symptoms.
16. To share experiences with other users.
17. To get professional advice from medication professionals.
18. To be able to communicate with doctors.
19. To have convenient channels to browse information from other official resources.
20. To get health advice based on the user's medication history.
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MosCow Chart
MUST HAVE
SHOULD HAVE
Personal medication profile.
Remind of medication use.
Personalized OTC medication search engine.
Optimize medication labeling.
Comprehensive medicine management mode.
Professional advice from experts.
An online forum for communication.
Health tips and recommendations.
Cost-effective medication recommendations
Map of nearby selling locations.
Translation of medicine instructions.
Share experience to other social platforms
​Comments from medical professionals.
Channels of other resources.
Daily health news feeds.
Recommend seeing a doctor.
COULD HAVE
WON'T HAVE
Provide medical prescription of treatment.
Instructions for use of prescription medicines.
Personal Blog.
Doctor's appointment.
​Child preferences.
Emergency call function.
Contact a doctor.
Medication plan based on health status.
Comments of medication products.
Interactive effects.
Sections
Searching Proper
OTC Medicines
Searching Area
Preferences Categories
Optimize Medicine Labeling
Related Precautions (Side effects/Dosage)
Price Comparison and
Cost-effective Recommendations
Map of Nearby Selling Location
User's Comments
Medication Status
and Management
Add a Medicine
Medicine List
Use and Dosage Reminder
Planner
Memo
Current Health Status and Tips
Current Precautions
Management Mode Option
Sharing and
Communicating
Health Tips of Other Ways
Daily OTC Medicine Health Feeds
Comments Area
Comments of Experts
Communication With Doctor
Communication Forum
Channels of Other Resources
Personal Profile
User's Information
User's Health Status
Medication History
Medication Habits
Medication Preferences
User's Identity
Medication Management Mode Choice
Setting
​Messages
Information Architecture
