Personas User Journey
Personas
Persona 01
Jessica (27)
Occupation: Graphic Designer
Lifestyle: Busy at work; living a fast-paced lifestyle; not sleeping very well.
Location: San Francisco
Medication Situation: Taking OTC medicines to relieve headaches and insomnia at a regular interval; taking painkillers occasionally.
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“Because of my work, I ignore a lot of health issues that happen to me, so I really need a usable tool to help me with my medications”.
Background:
As a professional designer, Jessica not only needs to sit in front of her laptop for a long time but also often stays up late and work overtime. Busy work and stress cause Jessica to have irregular sleep schedules and suffer from mild migraines.
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Traits:
1. Jessica believes that time is important for designers. She doesn't like going to the hospital because it takes a lot of time.
2. Jessica often forgets to take medicine when she has a cold and a headache.
3. Jessica is not familiar with the medicine she needs to take, and it takes her much effort to understand the instructions on the package every time.
4. If there are many different brands of medicines with the same effect, Jessica will always choose the one with the most elegant packaging.
5. Jessica is becoming more and more dependent on drugs.
Needs:
1. An app service that is easy to operate, and can be used anytime, anywhere.
2. Good visual effect that attract and arouse her interest.
3. The ability to pick out the medicines that work.
4. Reminders for her to take medicines at the right time
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Persona 02
Selina (38)
Occupation: Project Manager
Lifestyle: Busy at work; Having the need to take care of her child while working.
Location: Boston
Medication Situation: Picking up various nutrition products for her daughter, and her family.
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“As a mother, I take my child's health very seriously and I really need a handy tool to help me manage my child's OTC medicines and nutrition products.”
Background:
Selina has a 5-year-old daughter. She often buys various nutrition products for her daughter, such as calcium tablets, vitamins, etc., hoping to help her daughter grow better. She sometimes wonders whether it is really good for her child's health.
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Traits:
1. She pays great attention to the health of her child. In addition to daily nutritious foods, she often buys nutritional supplements for her child.
2. She tends to buy imported OTC medicines for her family, and she considers imported brands to be more reliable.
3. For her personal use, she often uses OTC medicines with anti-aging and beauty benefits.
4. Since some OTC medicines are bought for her child, she also pays more attention to the taste and size of pills.
5. For OTC medicines bought for her children, she also pays special attention to the side effects for children and whether they will cause allergies.
Needs:
1. Clear and understandable medical instructions for children, including dosage, side-effects, taste, evaluation and so on.
2. Learning about other people's experiences.
3. Guidance on how to pick out the medicines that really work.
4. Medication management functions for the entire family.
5. Reliable information sources with professional certification or theoretical support from experts.
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Persona 03
Tim (61)
Occupation: Entrepreneur
Lifestyle: Busy au work; Having the need to pay attention to his physical health.
Location: Los Angeles
Medication Situation: Taking some OTC medicines and supplements to maintain good health.
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“Taking health supplements can make me healthier from head to toe. Their existence is valuable.”
Background:
Tim works very hard and he goes to his company almost every day. He is a person who cherishes his health. In order to maintain a good mental state, he likes to do some research online to get some information about keeping healthy and he buys lots of health care products during his spare time.
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Traits:
1. Tim spends at least 2 hours a day reading online articles about how to stay healthy.
2. Buying health products is the major expense in Tim's daily life.
3. Tim often recommends health products to his friends.
4. Tim takes a variety of health care products, including hair loss prevention, eye protection, immunity improvement, etc.
Needs:
1. Scientifically certified articles on how to stay healthy.
2. The awareness of the dangers of using health products excessively.
3. Feedback from other consumers on the effects of various drugs.
4. Proper medical instructions.
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User Journey
Jessica (27)
Occupation: Graphic Designer
Lifestyle: Busy at work; living a fast-paced lifestyle; not sleeping very well.
Location: San Francisco
Medication Situation: Taking OTC medicines to relieve headaches and insomnia at a regular interval; taking painkillers occasionally.
Getting Some Health Tips
1. Suffering From The Symptom and Needing Effective Help
4. Reading Some Notices
5. Getting Doctor's Advice, and Experiences Shared By Others
6. Add The Medicine to The Medication Monitoring Queue
2. Creating an Account, Setting Up Personal Medication Profile
3. Searching For Suitable OTC Medicines
Suffering From the Symptoma and in Need
of Effective Help
When a user is upset by a certain symptom, he needs effective help to alleviate the symptom.
Creating an Account, Setting up Personal Medication Profile
Users can set up personal profiles which help creating a more personalized reminder and health monitor system. It also provides a more accurate search result within the app.
Getting Some Health Tips
Users can get some health tips from the online platform, which provides other healthy ways torelieve the symptom.
Searching for Suitable OTC Medicines
Reading Some Notices
There are different features that help users choose a more suitable OTC medicine based on theor symptoms, preferences, or personal habits such as lifestyle, work schdule, etc.
The app will provide easily understandable instructions that inform users of the most important information about the mediines, their side effects, and the risks of overdosage... whether to drink alcohol, or whether they are good to use during pregnancy.
Add the Medicines to the Medication Monitoring Queue
Getting Doctor's Advice and Sharing Experiences
Selina (38)
User-specific medication management and real-time monitoring can help user avoid overdose and various side effects (such as medication interactions when users take multiple medicines.
Users can get more information about OTC medicine through doctor's advice and other people's experience.
Occupation: Project Manager
Lifestyle: Busy at work; Having the need to take care of her child while working.
Location: Boston
Medication Situation: Picking up various nutrition products for her daughter, and her family.
3. Setting User Identity
1. Need an Effective App
6. Family Medication Management
2. Create an Account in The Family Mode
4. Searching For Suitable OTC Medicines
5. Getting More Information
In Need an Effective App
Creating an Account
in the Family Mode
Setting Personal Preferences
Some users need to care about the health of the whole family, include children and old people.
Users can set up a family medication profile while at the same creating a personal medication profile, in order to better manage the health of the entire family.
Users can set up or change their preferences based on their personal needs so that they can get targeted help later. for example, they can connect their account to their children's accounts to follow and manage their use of medicines.
The home mode can help users manage and monitor the OTC medication of many different subjects at the same time.
Family Medication Management
Getting More Information
Users can get more information on the specific topic of their choice. For example, they can learn about the doctor's suggestions or experiences from other users.
Searching for Suitable OTC Medicines
Through the guidance of related settings, users can clearly get targeted medication reminders and precautions for children or old people.
Tim (61)
Occupation: Entrepreneur
Lifestyle: Busy au work; Having the need to pay attention to his physical health.
Location: Los Angeles
Medication Situation: Taking some OTC medicines and supplements to maintain good health.
3. Searching For Suitable OTC Medicines
1. Need Help Managing Health Products and OTC Medicines
6. Better Managing Multiple Medicines
2. Creating an Account, Setting Up a Personal Medication Profile
4. Better Understanding The Medication Instruction
5. Getting Doctor's Advice, and Can Contact The Doctor Timely
In Need Help Managing Health Products and OTC Medicines.
Creating an Account, Setting up a Personal Medication Profile
Searching for Suitable OTC Medicines
When taking a variety of OTC medicines and health products, users need a convenient medication management assistant.
Better Managing Multiple Medicines
Finally, users can better manage OTC medicines, monitor the health status and medication habits, and get the appropriate medication plan with this app.
Users can set up personal profiles which help creating a more personalized reminder and health monitor system. It also provides a more accurate search result within
the app.
Users can find the right OTC medicine based on their age and health.
Getting Doctor's Advice, and Contact Them Timely
Better Understanding the Medication Instruction
Users can have the opportunity to contact the doctor or consult online while getting the doctor's advice.
The app will provide easily understandable instructions that inform users of the most important information about the medicines, their side effects, and the risks of overdosage... whether to drink alcohol, or whether they are good to use during pregnancy.