Problem Statement
OTC medicines are safely used by millions of Americans, but many people are overusing or misusing them with potentially dangerous consequences.
Secondary Research
The Mayo Clinic’s David Dodick, MD, and colleagues recently conducted a population-based study across the United States and found that 15% of patients who had at least one headache within the past 30 days overused OTC analgesics.
According to the Food and Drug Administration, there are more than 300,000 over-the-counter drug products on the market, a number that continues to grow as an increasing number of medications move from prescription to O.T.C. status.
Cases of dextromethorphan abuse that were reported to poison control centers increased sevenfold from 1999 to 2004; most of these reports involved 15-and 16-year-olds. Studies suggest that adolescents and young adults are at greatest risk of OTC drug abuse.
Target Audience
Age: 20-45 years old
People who lack knowledge of OTC medicines.
People who are on long-term OTC medicines.
People who are dependent on OTC medicines
People who need to pay attention to their medication habits.
People who need to manage their OTC medicines efficiently.
Proposed Solution
Spread knowledge and reduce risks associated with OTC medicines. Customize medication plan for using OTC based on personal physical conditions and remind users of their dose.
Help people develop proper and healthy medication habits.
Competitors
Drugs.com
Drugs.com is the best app to get information on medicines and their side effects. The app will display a warning when a medicine is not safe to take with alcohol or during pregnancy. It allows users to write a review of tables/capsules and rate medicines on a scale of 0 to 10.
Not reminding users about overusing drugs
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Not helping users to improve their medication habits
Ada—Your Health Guide
The app features a condition library where you’ll find a list of most common diseases. To see the details and symptoms of the disease, tap it. Ada provides a symptom tracker tool.
Not reminding users about overusing drugs.
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Not concerning users' dependence on OTC medicines.
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Not informing users of the risks of OTC medicine overdose.
Medisafe Medication Reminder
This medicine reminder is a simple smartphone app, and one that can help manage numerous people’s medications thanks to multiple profiles. It also tracks your prescriptions and reminds you when it’s time for a refill.
Not reminding users about overusing medicines.
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Not concerning users' dependence on OTC medicines.